.

The Revised Guide to Selling
Adult Beverages 

Dismiss the woke approach to advertising—
It’s mad and bad and far from enterprising.
Avoid loud, lipsticked lads in soapsud scenes
In full and frothy flounce on TV screens.
This rainbow-lemming, cliff-top leap to ruin
Has bubbled up in Budweiser’s undoing.
Ensure you’re never plagued by past mistakes—
Consumers prize authentic deals, not fakes.
If stubbled geezers strut in woman-face
The sales of ales will plummet in disgrace…
Banishment and bankruptcy appear
When bosomed blokes are paid to hold your beer.

.

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Susan Jarvis Bryant has poetry published on Lighten Up Online, Snakeskin, Light, Sparks of Calliope, and Expansive Poetry Online. She also has poetry published in TRINACRIA, Beth Houston’s Extreme Formal Poems anthology, and in Openings (anthologies of poems by Open University Poets in the UK). Susan is the winner of the 2020 International SCP Poetry Competition, and has been nominated for the 2022 Pushcart Prize.


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48 Responses

  1. Cynthia Erlandson

    Very funny, Susan! The pathetic folks at Budweiser would do well to heed your advice — though it may be too late for them now. Your flair with alliteration, interesting rhymes (ruin / undoing), and (clever phrases (“bubbled up”; “woman-face”‘; “bosomed blokes” are all on display.

    Reply
    • Susan Jarvis Bryant

      Thank you very much for your appreciation and your encouragement, Cynthia. I think it’s certainly too late for Budweiser (whether by design or by accident), but I’m hoping it’s never going to be too late to point out the insanity of today’s world through poetry… you never know, it may help others remain sane.

      Reply
  2. Shaun C. Duncan

    This is sensational, Susan – humorous and merciless as great satire should be. The verse sparkles with ingenuity and phrases like “lipsticked lads”, “stubbled geezers strut in woman-face”, and “bosomed blokes” perfectly skewer the subject in all its horrific absurdity.

    Reply
    • Susan Jarvis Bryant

      Shaun, I thoroughly appreciate your fine eye. To “perfectly skewer the subject in all its horrific absurdity” is beautifully put and encapsulates my goal in its entirety. Thank you very much indeed!

      Reply
  3. Roy Eugene Peterson

    That Bud is not for me (pardon my play on some former advertising of “this Bud is for you”).

    Reply
    • Susan Jarvis Bryant

      Roy, thank you! I am ashamed to say, Mike had to explain the context of your comment (I hadn’t seen the advert)… it was well worth listening to the explanation… I’m still grinning.

      Reply
  4. Brian A Yapko

    This is a hilarious poem, Susan, which offers sage advice to a corporation whose chipper venality has caused it to badly miscalculate. The way various companies race each other to dip from the well of wokeness because they think it will help a sale is actually gross. “Inauthentic” is exactly right. And your creation of a “rainbow-lemming” is a visual stunner. Well done!

    Reply
    • D.R. Rainbolt

      Very funny. Love the intralinear rhymes, the alliteration and the meter that roll off the tongue.

      Reply
      • Susan Jarvis Bryant

        Thank you very much D.R. Rainbolt – I’m glad you enjoyed it, especially those interlinear rhymes.

    • Susan Jarvis Bryant

      Brian, as ever, thank you very much indeed for your perspicacious take on my poem! I simply love the term “well of wokeness”… I think those rainbow-lemmings are leaping into it daily.

      Reply
  5. Joseph S. Salemi

    Budweiser’s reputation and stock value get worse every week, which means that the public’s anger has now become entrenched, and is not dependent on the vagaries of the changing news cycle. This is a good sign. Maybe Americans are starting to wake up to the cultural threat of wokeness and trannie-mania.

    Reply
    • Susan Jarvis Bryant

      Thank you, Joe. I think many are waking up… for all the good will do everyone at this stage. In spite of our dire circumstances, I’m still hoping.

      Reply
  6. Mike Bryant

    Susan and I were talking about the Budweiser fiasco, and I said, “Maybe you should write a poem about it.”
    She said, “Here, hold my beer!”

    Reply
    • Susan Jarvis Bryant

      Thank you Mike… that’s how these poems roll. I appreciate you holding my beer! 🙂

      Reply
  7. Mark Stellinga

    Susan, can I ask how much Coors (or Miller?) paid you to pen this little doozy? Spot on – and I couldn’t agree more! Hope your books sales are doing well. 🙂

    Reply
    • Susan Jarvis Bryant

      Very funny, Mark – I like your humor. The books are doing surprisingly well… bearing in mind I didn’t expect to sell one!

      Reply
  8. Joshua C. Frank

    Susan, this is great! My favorite bits are your descriptions of Dylan Mulvaney and his ilk: “loud, lipsticked lads,” “stubbled geezers strut in woman-face” (hearkening back to minstrel actors in blackface), and “bosomed blokes.”

    I think the reason people call it “Bud” for short is because it hasn’t been wiser for a long time. (In middle school, back in the ’90s, we made fun of that brand for a lot of things, such as its name and its advertising.) Sadly, though, based on some of the comments regarding Target, I can’t help but wonder if this was a calculated Producers-type move, knowing that the average consumer of beer is likely to switch brands over Mulvaney’s likeness appearing on the beer can. (Not that I ever cared for that brand of beer anyway.)

    Reply
    • Susan Jarvis Bryant

      Thank you, Josh. I had great fun writing this, as you can imagine. As for the reason behind this idiocy… I have hazarded many a guess based on what I hear and research, and nothing would surprise me at this insane moment in time. All I know is we’re all being played by our own government… horribly!

      Reply
  9. Paul Freeman

    It’s about as well thought out as a campaign putting a politician’s face on a product.

    Reply
    • Susan Jarvis Bryant

      The poem… or the advert it speaks of? You’ve lost me.

      Reply
  10. Lannie David Brockstein

    It is not so much the sales of beer that Budweiser is concerned about, as it is the woke WEFtist investment firms of BlackRock, State Street Global Advisors, and Vanguard that own Budweiser stock, and which use their “ESG social credit system” to force the corporations they have invested in to become woke WEFtist companies.

    Those woke WEFtist investment firms have also used their financial might to force upon civilians in China its oppressive social credit system.

    https://nypost.com/2023/06/03/lefty-investment-firms-doom-corporate-usa-bud-light/

    Why do those investment firms want for companies to become woke? Because most woke WEFtists do not have kids, and thus they have more disposable income to spend than those who are raising families.

    When the stock price of those forced-into-wokeness-companies (that were once great companies) decrease as a result of their having conformed to the dictates of those woke WEFtist investment firms, which have a large controlling interest in the stocks of those companies, those woke WEFtist investment firms then buy even more stock in those companies.

    Thus, what happens when conservatives react by boycotting Budweiser and other such companies, whereby the stock prices of those companies decrease, that makes it all the easier for those woke WEFtist investors to gain an even greater controlling interest in the stocks of those companies by buying those stocks on the cheap.

    Should conservatives instead form non-woke WEFtist investment firms that will invest in those once great companies, thereby saving them from being corrupted by the woke WEFtist investment firms?

    Or should conservatives be barbaric by ruthlessly mocking those once great companies for their having become the victims of the woke WEFtist investment firms?

    Reply
    • Margaret Coats

      For some good news, take a look at Strive Asset Management, a very recent endeavor to use investment funds such that businesses focus on excellent performance rather than politics. Still in the beginning stages, but worth watching.

      Reply
      • Lannie David Brockstein

        Hello Margaret,

        Thank you for having mentioned the Strive Asset Management investment firm that refuses to comply with ESG social credit system standards—as mentioned on its homepage. It seems to be the kind of investment firm that can help to rescue the great companies that are in the midst of a hostile takeover by the woke WEFtist investment firms—as Budweiser currently is.

        First the BlackRock, State Street Global Advisors, and Vanguard investment firms buy large amounts of stock in great companies. Then they threaten to divest if those companies do not comply with ESG social credit system standards, which those companies agree to do so their stock price does not plummet.

        But then their stock price begins to plummet anyways, as BlackRock, State Street Global Advisors, and Vanguard allegedly intended because they know that most people do not support ESG social credit system standards, whereby conservative pundits who base their opinions on polls then ridicule and boycott those companies whilst inciting others to do so, too, rather than bravely going against the polls by encouraging others to invest in those companies to save them from this new form of hostile takeover by those woke WEFtist investment firms.

        When that consumer driven divestment has unfortunately happened, in part because those conservative pundits and their followers have been manipulated by the mainstream media (including FOX News that BlackRock, State Street Global Advisors, and Vanguard already own) to react as useful idiots or a new form of controlled opposition, those woke WEFtist investment firms then double down by buying even more stock in those great companies, and this time on the cheap, thereby completing their hostile takeover of those great companies.

        Thankfully, the downward momentum of the past few decades has shifted as now there are newly emerging investment firms that are not woke WEFtist, the same way that finally it has happened there have emerged many new social media platforms that value freedom of speech. These saplings are on their way to becoming the tallest of trees because with freedom of any kind, the sky’s the limit!

        From Lannie.

    • Joshua C. Frank

      What you say conservatives “should” do is something only the rich have the power to do. The rich may be economically conservative, but they’re socially liberal because that’s what sells. Think about it. Who was the last rich person you saw standing up against the woke?

      Your comment is really a thinly disguised attack on Susan for writing a poem against Budweiser for their cowardice. These companies aren’t victims, they’re whores.

      Reply
      • Lannie David Brockstein

        To whom is it news that Elon Musk, who is himself one of the world’s richest persons, did finish his acquisition of Twitter last year? Who has not heard that Musk did reinstate many previously canceled accounts there, including President Trump’s, along with his having released “the Twitter files” that has exposed many woke WEFtist governments of having forced Twitter to censor free speech?

        Budweiser’s situation is not simplistic, as my opponent Joshua C. Frank did try to misrepresent it as being. The following link leads to a video by Joshua Philipp about what ESG (Environmental, Social, and Governance) metrics are. Anybody who cares to understand what is really going on regarding Puffin (that changed Roald Dahl’s books), the NFL, Budweiser, Target, and now the Toronto Blue Jays with their having designated pitcher Anthony Bass for assignment due to political reasons and not baseball reasons, should consider viewing it: https://odysee.com/@Crossroads:9/esg-originated-in-politics-crossroads:f

        Despite what Joshua C. Frank has said, Budweiser is, in fact, a victim of its woke WEFtist investors having forced it to comply with ESG social credit system standards, the same way that prostitutes are the sex slave victims of pimps. Joshua C. Frank might not want to believe that, but it is the truth, nonetheless.

        Anybody who hates what has happened to Puffin, Budweiser, Target, etc. should do some in-depth research on the “ESG social credit system”, because there is much more to their story than the mainstream media has reported—as the mainstream media is itself being forced to comply with the ESG metrics of its largest investors: BlackRock, State Street Global Advisors, and Vanguard.

        Should Joshua C. Frank do some in-depth research into ESG metrics, then surely he will realize that complaining about conquered companies, rather than the woke WEFtist investment firms that have corrupted them, is like complaining about abortions rather than Big Pharma and its doctors that perform them.

        As for his having falsely accused me of having made a personal attack against Susan, is it also his feeling that the speaker in Susan’s “Advice to Budweiser” is “a thinly veiled characterization” of herself? Since when do we classicists subscribe to the postmodernist theory that all literary works are autobiographical of their author?

        In reality, nothing that I said was a criticism of Susan Jarvis Bryant, who is a very talented poet, and even more importantly, a kindhearted, courageous, and thoughtful woman—as anybody who is being intellectually honest can clearly ascertain by reading her many comments here at The Society of Classical Poets.

        I was specifically being critical of the fictional speaker in her “Advice for Budweiser”—that fictional speaker is a useful idiot character or a controlled opposition character because he has no clue about ESG metrics, and as such is being manipulated to react in a certain way by the mainstream media that is itself being manipulated to act in a certain way by the ESG metrics of its largest investors—so those investors can complete their hostile takeover of Budweiser.

        What, is it also Joshua C. Frank’s opinion that because the fictional character of Darth Vader is a planetcidal maniac, that therefore means George Lucas who created that fictional character is himself a planetcidal maniac? If so, that is a postmodernist opinion, and not a classicist opinion.

      • Joshua C. Frank

        Wow, Lannie, you’re sure making a lot of unwarranted assumptions about me and devoting a lot of space to attacking me.

        I stand by what I said. As a Christian, I hold that, given the choice, one must always choose to suffer or even die rather than commit a grave sin. The decision makers at Budweiser were morally bound to choose to go out of business rather than promote transgenderism, just as Catholic Charities chose to stop offering adoption services rather than adopt out to same-sex couples. A pregnant woman is morally bound to choose death rather than an abortion if the choice arises, as did St. Gianna Molla. Anyone is morally bound to choose to die if that’s the only way to avoid sex outside of marriage, as St. Maria Goretti did. I know that sounds harsh, but morality is not “thou shalt not unless you’re under strong pressure to violate the moral precept.” It’s “thou shalt not,” period.

        Everyone has free will and is therefore bound to choose the moral option even in difficult circumstances. It is moral relativists like you who are the problem. Once you can violate a moral precept under extreme circumstances, that gives free rein to violate it under any and all circumstances, which is exactly what modern culture believes. Hence the conquest of the West by the wokeness you claim to hate. You have no right to complain about any of it as long as you support any of its underlying beliefs.

        You can hide behind “I was only talking about her speaker” all you want, but your criticism is against the opinion expressed in the poem, and this opinion was clearly the purpose of writing it (Susan, please correct me if I’m wrong). If you don’t like what she thinks, just come out and say it instead of hiding behind an excuse.

    • Susan Jarvis Bryant

      I hear you, Lannie, and thank you for your take on the matter. As a person who is naturally curious and wants sane answers to every insane question, I have researched and thought matters through from many an angle, and I’m not happy with a single one of them. They’re all complex and riddled with self-serving greed. Personally, I believe any company that supports the current ideology for whatever reason – even if it’s for the company’s survival, is wrong and a victim of their own making. If now is not the time, then when should the calling out of evil ideologies begin… when Dylan Mulvaney is naked in the bath with a trans toddler holding his beer… or worse? I’m not being facetious – it’s a genuine question from one who cares.

      Reply
      • Susan Jarvis Bryant

        “The simple step of the courageous individual is to not take part in the lie.”
        – Aleksandr Solzhenitsyn

  11. David John Etchell

    ha ha ha– Go woke go Broke– sell your Bud Shares NOW

    Reply
    • Susan Jarvis Bryant

      Great to see you here, Dave. I think we’re all being forced into corners we are yet to find out the consequence of… as much as I want to smile at the prospect of every company kowtowing to the woke going broke… I have a feeling it’s all part of the master plan. When the world is bleak and starving… our draconian global government can turn around and blame it on “we the people”.

      Reply
      • David John Etchell

        Hi Sue — I have this Neanderthal view that beer is about blokes– big guts– and Football– but what do I know I am about as woke as Rip Van Winkle

  12. Margaret Coats

    Susan, thanks for awareness-lifting verses, as I would never have noticed a commercial. But this month I have seen several businesses and institutions jumping on the woke wagon at different levels of commitment–including some that allow easy departure or denial if expedient. Due to this shadowy situation and your poem, I decided to look up the website of the only American beer I’m familiar with. Heartening to see outreach to patriots and veterans, though there was a “Save Our Planet” product line. One can purchase items with a logo of the globe supported by a wave of lager, and the motto, “Save Our Planet! It’s the only one with beer.” Yuengling makes English ales too, and seems to be available in Texas.

    Reply
  13. Cheryl Corey

    From “lipsticked lads” to “sales of ales” to “bosomed blokes” – Susan, how to do you do it? As I read the poem, it’s almost like a rap. Great stuff.

    Reply
    • Susan Jarvis Bryant

      Thank you very much indeed, Cheryl. I had huge fun writing this and I’m thrilled you enjoyed the linguistic twists and turns.

      Reply
  14. Ronny Ricks

    Well Bud, You hit the Target right in the Bullseye. Leave the bubbles in the beer and not on the queer.

    Reply
    • Susan Jarvis Bryant

      It’s always lovely to hear from you, Norma. I’m glad you enjoyed the poem and hope you’re on the mend.

      Reply
  15. Warren Bonham

    Excellent poem as always. That’s one more beer I have to add to the list of those that I can’t drink. About the only one left that I’m aware of is Yuengling. I tried thinking of something to rhyme with that but I struck out.

    Reply
    • Susan Jarvis Bryant

      Thank you very much, Warren… you’ve got me thinking now… can I find a rhyme for Yuengling?… I have a burning urge to try. 🙂

      Reply
  16. Yael

    That’s both great poetry and advice Susan; it remains to be seen if AB InBev and the other big corporations will heed it. I believe their ad-agencies know exactly how to make commercials which sell beer, or anything else for that matter: hot bikini models by the pool, eagles circling in the blue sky above, Clydesdales galloping, dudes with cowboy hats in shiny big trucks with tall lift-kits, rifles and antlers, or long-horns if in Texas, and country music playing in the background to cue the start of the keg party. Not difficult at all, except they are obviously not really trying to sell beer anymore but something else instead.

    Reply
    • Susan Jarvis Bryant

      Yael, I always enjoy reading your observations and I love this one… the linguistic picture you have painted of the perfect ad for beer has me craving for a Yael debut poem… I believe an ode from your good self is on the horizon, and I’m excited at the prospect. 😉

      Sadly, I know you’re right when you say “they are obviously not really trying to sell beer anymore but something else instead.” – this truth appears to be getting more obvious by the day, and the future here on earth looks pretty grim.

      Yael, thank you!

      Reply
    • Susan Jarvis Bryant

      Thank you very much for your appreciation and your spot on comment, Wayne.

      Reply
  17. Adam Wasem

    Haha, just imagine being the marketing exec who was responsible for the “Hold my beer” meme becoming “Hold my Bud Light” from here on out. How do you live down that infamy?

    Reply
  18. David John Etchell

    Hi Sue — I have this Neanderthal view that beer is about blokes– big guts– and Football– but what do I know I am about as woke as Rip Van Winkle

    Reply

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